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Are you ready for the Facebook Timeline?
Why FB Fan Pages?
Facebook fan pages can deliver leads and an incredible vehicle for customer engagement through Facebook.
You can discover and learn more about your customers and their interests than ever before.
Because of the viral nature of Facebook, you can quickly a mass a large amount of followers allowing your updates to appear in their news feed.
What’s changing?
In the same way that personal profiles have been migrated over to timeline, Fan pages are also going to move across to the new layout,
This will mean significant changes to layout and the optimisation that you had previously done.
While we embrace the changes, we doubt that many fan pages are ready to move across
What to do…
Whilst you can make some cosmetic changes yourself with a new image here and there, it is worth investing some time to make sure your fan page is optimised for facebook and will attract new followers.
Business Development Blueprint have already invested in the tools necessary to make the changes to your timeline page, quickly and painlessly.
We can work with you to optimise your fan for SEO, attract new ‘likes’ and capture new business leads.
For $79 work with you via webex to get the job done, reduce the amount of change requests needed and get things really humming for you.
To get started simply drop us a line with the form on the right.
Being Prepared to wear the sheep costume
I was in the Sydney central business district the other day doing a round of meetings. I had some time between a meeting at one end of town to a meeting at another so I used it as an opportunity to stretch my legs and decided to walk.
I was surprised by the sheer number of people that were handing out leaflets and flyers on the street. Each one was trying hard to get eye contact, engage in some conversation and get their business noticed. It’s not easy!
As I walked on I saw one guy who bucked the trend. People were gravitating to him, they were taking photos and they were curious to take a flyer and to read it. It proved to me that sometime if you want to get noticed you have be a little different and you have to be prepared to embarrass yourself.
Here’s what causes cars to slow down on George Street.
A neat trick to keep cold callers at bay.
I respect cold callers I really do. It’s a somewhat thankless task but the truth is cold calling can be effective so they are not going away any time soon.
The trouble is, if you a very busy business in start up mode or experiencing fast growth cold callers can be a huge distraction.
Chances are you will want them off the phone as fast as you can, but there is always a chance that you may actually need what they are looking to offer you.
If your looking to get the best of both worlds, here is a way that I have developed that seems to work well for me so far.
It’s simple, using google docs you can create a form that captures all the information that you may need one day. The data is captured in a spreadsheet which can then be accessed by anyone who knows about it. We surface ours into our intranet.
You can publish the content to a webpage (like this post) so that next time your get one of those disrupting phone calls, you can simply refer them to your website as per your company policy.
Just to prove how easy this is, here’s our exact form.
The Sources of Web Traffic
It’s crude but we threw together a schematic of all of the sources of traffic we could think of in five minutes today and I took the opportunity to share.
Can you think of some more?