Being Prepared to wear the sheep costume

Published October 27, 2010 | By daveb

I was in the Sydney central business district the other day doing a round of meetings. I had some time between a meeting at one end of town to a meeting at another so I used it as an opportunity to stretch my legs and decided to walk.

I was surprised by the sheer number of people that were handing out leaflets and flyers on the street. Each one was trying hard to get eye contact, engage in some conversation and get their business noticed. It’s not easy!

As I walked on I saw one guy who bucked the trend. People were gravitating to him, they were taking photos and they were curious to take a flyer and to read it. It proved to me that sometime if you want to get noticed you have be a little different and you have to be prepared to embarrass yourself.

Here’s what causes cars to slow down on George Street.